Results in 30 Days
The Challenge
Dhanak Boutique, a Faisalabad-based fashion store selling premium lawn suits and party wear through Facebook and Instagram, was struggling with massive COD fraud losses.
The Breaking Point
- •40% fraud rate - 4 out of every 10 COD orders were fake
- •Rs 200,000+ monthly losses from returned/rejected orders
- •2 full-time staff manually calling 150+ customers daily
- •3+ hours daily wasted on manual verification and courier booking
- •Human errors - staff sometimes forgot to call high-risk orders
"We were bleeding money. Every morning, I'd wake up to 20-30 new orders, and I knew at least 8-10 would be fake. The stress was unbearable. We couldn't hire more staff to call everyone, but without calling, we'd ship to fraudsters."
Fraud Patterns They Were Facing
📱Fake Jazz Numbers
Fraudsters using new Jazz SIMs bought for Rs 20 at mobile shops. Numbers would be inactive when TCS called for delivery.
🏢Computer Plaza Bulk Orders
Organized groups placing 10-15 orders in one day, all going to Hafeez Center or Mobile Mall addresses.
🎁Eid Rush Scams
Fraud rate would spike to 60% during Eid season as fraudsters exploited the rush and knew stores couldn't call everyone.
❌Wrong Address Orders
Incomplete addresses like "Near Green Park" with no house number, guaranteeing courier rejection.
The Solution: Shippley AI Verification
In November 2024, Sarah discovered Shippley through a Facebook e-commerce group recommendation. After a quick demo, she signed up for the 14-day free trial.
How Shippley Works
- 1AI Risk Analysis: Every order automatically analyzed for 50+ fraud signals (Jazz number age, address quality, order pattern, etc.)
- 2Automatic Voice Calls: High-risk orders get AI voice calls in Urdu/English within 60 seconds to verify customer intent
- 3Auto-Approve or Block: System automatically approves verified orders and blocks confirmed fraud
- 4Courier Auto-Booking (NEW!): Verified orders automatically book with TCS/Leopards/Trax - no manual booking needed
"The first day, I was shocked. Within 2 hours of connecting Shippley to my WooCommerce store, it had already called 12 risky customers and blocked 5 fake orders. Orders I would have shipped blindly."
Implementation Timeline
Setup & Integration
Connected WooCommerce store to Shippley, set up Twilio account for calls (BYOT plan), configured fraud detection rules. Total setup time: 45 minutes.
First Results
Shippley blocked 18 fake orders in the first 3 days. Sarah verified these were actual fraud by cross-checking with her manual verification notes.
Staff Redeployment
Sarah moved her 2 verification staff to customer service and Instagram engagement, which increased sales by 15% that month.
Full ROI Achieved
Fraud rate dropped to 5%, saving Rs 180,000/month. Shippley cost: Rs 50,000/month. Net savings: Rs 130,000/month (260% ROI).
Measurable Impact
❌Before Shippley
- •40% fraud rate (60 fake orders/month)
- •Rs 200,000 monthly losses
- •3 hours/day on manual calling
- •2 staff salaries (Rs 40,000/month)
- •Manual courier booking (2 hours/day)
- •Human errors - missed risky orders
✅After Shippley
- 5% fraud rate (7-8 fake orders/month)
- Rs 20,000 monthly losses (90% reduction)
- 0 hours/day on manual calling (100% automated)
- Staff reallocated to customer service (15% sales boost)
- Auto-courier booking with TCS (0 minutes/day)
- Zero missed orders - AI never forgets
Key Learnings
- 1Don't wait until you're bleeding money. Sarah wishes she'd started 6 months earlier - would have saved Rs 1+ million.
- 2AI is more reliable than humans. Staff would get tired, forget to call risky orders. AI calls EVERY high-risk order within 60 seconds, 24/7.
- 3Courier auto-booking is a game-changer. Saving 2+ hours daily on manual TCS portal booking freed up time for growth activities.
- 4The 14-day trial removes all risk. Sarah saw clear ROI by day 3, making the decision to subscribe a no-brainer.
Sarah's Recommendation
"If you're losing even Rs 50,000/month to COD fraud, you need Shippley. The setup took 45 minutes. Within 3 days, I knew it was working. Within 30 days, I'd saved Rs 180,000. The ROI is insane."
"The courier auto-booking feature alone saves me 2+ hours every day. No more logging into TCS portal, no more manual data entry. Verified orders just... book themselves. It feels like magic."
"I tell every e-commerce store owner I meet: Try the free trial. You have nothing to lose and everything to gain."
Ready to Save Rs 100K+ Monthly Like Sarah?
Start your 14-day free trial today. No credit card needed. Setup takes 45 minutes.
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